The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Award
Agency
Client
Title
Category
Annual ID
The 2008 China Earthquake
Agency: Ogilvy & Mather / Singapore
Client: Twitter Category: Consumer - Collateral / Posters - Single
The Osama Bin Laden Raid
Agency: Ogilvy & Mather / Singapore
Client: Twitter Category: Consumer - Collateral / Posters - Single
The Birth of the Royal Baby
Agency: Ogilvy & Mather / Singapore
Client: Twitter Category: Consumer - Collateral / Posters - Single
French Horn
Agency: MCCANN WORLDGROUP INDIA / Mumbai
Client: Dabur Gastrina Category: Consumer - Collateral / Posters - Single
Flugelhorn
Agency: MCCANN WORLDGROUP INDIA / Mumbai
Client: Dabur Gastrina Category: Consumer - Collateral / Posters - Single
Yellow
Agency: Ogilvy & Mather / Bogotá
Client: Ecofill Ink Cartridges Category: Consumer - Collateral / Posters - Single
Panda
Agency: Alma DDB / Miami
Client: The Clorox Company Category: Consumer - Collateral / Posters - Single
Bayer / Alka Seltzer: Hot dog combo
Agency: BBDO / MEXICO
Client: Bayer Mexico Category: Consumer - Collateral / Posters - Single
Flower Dog
Agency: Havas Worldwide Digital Vale / Mexico City
Client: Reckitt Benckiser / Airwick Category: Consumer - Collateral / Posters - Single
Soccer
Agency: LG2 / Quebec City
Client: Farnham Ale & Lager Category: Consumer - Collateral / Posters - Single
Is This You?
Agency: McCann / New York
Client: NY Lottery Category: Consumer - Collateral / Posters - Single
Cyan
Agency: Ogilvy & Mather / Bogotá
Client: Ecofill Ink Cartridges Category: Consumer - Collateral / Posters - Single
Black
Agency: Ogilvy & Mather / Bogotá
Client: Ecofill Ink Cartridges Category: Consumer - Collateral / Posters - Single